De Zotte, a Belgian Beer Tasting Room located near Leidseplein in Amsterdam, sought to establish a strong brand identity that would reflect its authentic Belgian beer experience and culinary offerings. 7UKI was tasked with developing a comprehensive branding strategy, designing a captivating website, and creating engaging social media content to attract beer enthusiasts and gourmands alike.
Challenge
De Zotte needed to differentiate itself in Amsterdam's competitive hospitality scene, showcasing its unique Belgian beer selection and quality food offerings while appealing to both locals and tourists seeking an authentic experience just outside the city's main tourist areas.
Solution
1. Conducted in-depth research on Belgian beer culture and Amsterdam's hospitality landscape. 2. Developed a brand identity that blends tradition with modern aesthetics. 3. Created a striking logo featuring a gothic-style typeface to convey tradition and refinement. 4. Established a color palette centered on yellows, blacks, and whites to evoke beer and Belgian heritage. 5. Designed a user-friendly website highlighting De Zotte's beer selection and food offerings. 6. Crafted a social media strategy to showcase the venue's ambiance and unique experiences.
Result
The new brand identity perfectly captures De Zotte's essence as a premier Belgian beer destination in Amsterdam. The website serves as an inviting digital storefront, effectively communicating the bar's unique offerings and atmosphere. The social media content strategy has significantly increased engagement, attracting beer enthusiasts and food lovers to experience De Zotte's authentic Belgian charm just steps away from Leidseplein's bustling streets.
