BRICK Agency approached us for a comprehensive brand overhaul to reflect their position as a cutting-edge, multi-disciplinary creative agency. Our task was to develop a brand identity that would showcase their innovative approach and diverse capabilities while setting them apart in the competitive design industry.
Challenge
BRICK Agency needed a brand identity that could effectively communicate their expertise in both traditional and digital design, while also highlighting their forward-thinking approach to emerging technologies. The challenge was to create a visual language that felt both solid and groundbreaking, reflecting their values of innovation and diversity.
Solution
1. Conducted in-depth research on BRICK Agency's vision, mission, and values. 2. Developed a bold and modern logotype with a versatile symbol. 3. Created a vibrant color palette dominated by blues, greens, and yellows. 4. Selected a font family that had contemporary yet timeless appeal. 5. Designed a comprehensive brand guide to ensure consistency across all applications. 6. Curated a photography style and iconography system that aligns with the brand's innovative spirit.
Result
The new brand identity for BRICK Agency successfully positions them as industry leaders in contemporary design. The striking visual elements and thoughtful guidelines provide a solid foundation for their brand communications, allowing them to showcase their diverse capabilities and innovative approach across various mediums. This cohesive and forward-thinking brand identity empowers BRICK Agency to attract forward-thinking clients and stand out in the competitive creative industry landscape.
