The PBS Foundation approached 7UKI Studio to establish a professional brand presence that would reflect their mission as a non-profit organization ensuring a healthy PBS (Proposer Builder Separation) ecosystem for Ethereum. Our task was to create a technical yet approachable identity that would communicate complex blockchain infrastructure concepts clearly while positioning them as a trustworthy foundation in the space.
Challenge
The PBS Foundation needed to visually represent their specialized work in supporting research, development, and transparency for out-of-protocol MEV mechanisms. They required a brand identity and website that would convey technical credibility while remaining accessible to various stakeholders in the Ethereum ecosystem.
Solution
1. Conducted deep research into the technical aspects of Proposer Builder Separation to ensure accurate visual representation. 2. Developed a distinctive brand identity using elements inspired by blockchain infrastructure, value flow, and auction mechanisms. 3. Created a minimalist yet impactful visual system that aligned with the foundation's focus on stability and fairness. 4. Designed and built a responsive website architecture focused on clear communication of complex concepts. 5. Developed animated diagrams to illustrate the PBS process flow, making technical concepts more accessible. 6. Implemented a clean, future-focused design language that positions PBS Foundation as a cutting-edge organization.
Result
The new brand identity and website have elevated PBS Foundation's presence in the Ethereum ecosystem, giving them the professional appearance needed to fulfill their mission. The animated technical diagrams have become valuable educational tools, helping stakeholders understand the foundation's work in ensuring fair and transparent block building processes. The website now serves as a robust platform for communicating their vision of a competitive MEV market that protects Ethereum from centralization while providing best execution for users and optimizing revenue for validators.
